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Monday, March 6, 2017

The Difference In Marketing


There are nine different marketing forms. It is confusion at the least not to understand the difference.
Native Marketing
This not content marketing, the words that are used are important.A direct pay opportunity. A brand pays to put content on a platform that is not their own media. The content usually information based on a specific audience.Promoting a company and service.With native marketing your are renting someones platform not pushing a product or service. It do not interrupt the experience on the site.Offer good information so the consumer can engage more with content.
Branded Content
Branded content is the way for companies to put a story to the product. It focus on the need of the audience.Setting the goal to deliver a more interesting content about the contents.This is a way to get the product out there without a relationship with contents. Companies have been doing this for a long time.
Product Marketing
The product is the focus not so much as the information. Product marketing is the pitch a product to audience. Collecting the information for strategy and marketing of the product.
Traditional Marketing
Content marketing is thinking of the audience first. Evaluating the content marketing campaign .With content marketing you can engage with the audience. There are a lot of varies tools to help with this process.And if you see you are not getting the results that you want you can change the direction with out a big paid campaign marketing.The best thing to do is to engage withe consumer and make your site friendly to your audience..It's about the customer that you should listen to about the product.
Social Media
Social media is Facebook, Twitter, Instagram ect. Placing the content on social media sites Social media is very important to get your content seen and branding. Mostly using links to your site and your product. Content marketing through social media let you brands by blogs and infographics, ebooks and media publisher. Social media is a opportunity to gain leads and move down the conversion funnel.

Seo
The basics with Seo is optimizing the content. Number one rule is to write good content with Seo in mind. Google analytics can give you the information to breakdown the traffic and the keys to the success of the content Once you start to improve your content the traffic will last a long time.The difference between search and social is approach used. With search we tend to go for the top search terms, we should use comparison that is not the best because of a lot of competition. With social media you are monitoring people search terms . Targeting keywords in post title, meta description, title tags, the categories.
Inbound Marketing
Inbound marketing is a critical component with new rules.Create content on different channels .Getting online communities to put their contents on can not be the only source. Setting goals that will let you study your progress to see what works. Know your marketing goals such as branding awareness reinforcement,lead conversion nurturing,customer conversion, customer loyalty, customer upsell, passionate subscribers, Consumers have changed their habits , that's why you have change your strategy,
Public Relation
First you have to have enough money and have budget for this to work. you have tellthem what you would like and what you expect. It could be a content just like any other marketing but someone else do the hard work for you. Helping find new engaging content that was newsworthy and trending. Telling a story about the product is important.

Influencer Marketing
Research and insight to help influencer marketing, suggested goals , getting the right influencer to work with, tips to seed and nurture your strategy. Templates and tools to help with the day to day program. Tracking the impact of the process is important. Checking out different program until you find one that fits your needs.
These are what I found and I have tried a few .See what you would like to try and what your results may be. Marketing is changing everyday , it is a good thing to study .
LISA

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